We work with clients to really understand your business and know who you need to influence. From this we create the positioning that makes you stand out. We develop key messages, communications strategy, communication materials and provide ongoing strategic counsel.
With hundreds of product and numerous company launches to our name, we create campaigns that use a variety of tactics such as CEO positioning, events, conference speaking, beta campaigns, product reviews, social media and awards campaigns.
We believe this is where PR is most valuable. We LOVE the news in all its forms and devote our time to really knowing the media and blogs that are important for our clients. We have solid connections with journalists and bloggers and we know how to grab their attention. We handle proactive and reactive media relations and create specific media pitches.
If your customers are using social media then you need it. From blogging and creating social media presence to full community management we develop and run social media campaigns that resonate throughout all channels.
We go beyond the normal PR model and become a true partner, immersed in our clients’ business. This takes us beyond great media relations, to help you find strong partnerships, the right alliances and even investors.
We have specialist writers to provide fast, efficient and compelling copy for our clients. From white papers to sales and marketing materials we are quick to understand, creative and consistent.
Understanding the perception of your competitors can be extremely valuable when launching a company or product. We research and analyze this for our clients to create an informed positioning that will help you stand out. If you’ve already got your name out there, we analyze existing media perceptions to identify opportunities and challenges.
Analysts can be great influencers and provide valuable support. We work with clients to create analyst briefings that can be used to test or promote a strategy or product.
Protecting your brand is as important as promoting it and we have extensive experience in this area. We fully prepare our clients and when issues or crises arise we are with you at every step to minimize the impact on your reputation.